Never rinse raw chicken before cooking. Wanting to cleanse it of bacteria under running water will only exacerbate the problem. In the heat of your frying pan, all the bacteria will burn out anyway, but the water will disrupt the molecular composition formed on the surface of the raw bird meat, and it will be less golden. On the contrary, after unpacking the chicken, dry it immediately with a paper towel before transferring it to the frying pan.